Risking the Edge to Master Creativity and Cost Savings

       By Johanne Edwards, in collaboration with Jim Sines, Julie Bell-Voorhees  and Jayne Burch

What if Albert Einstein ran your business? Would his creative excellence be applicable to our corporate age? It would indeed.

Einstein’s famous E=MC2 formula can be applied to business by helping corporations gain the Edge by Mastering Creativity and high operating Cost.  In this all-in-one reference guide for today’s company leaders, author, consultant and business expert Johanne Edwards provides all the tools corporate heads need to generate change and to discover, evaluate and implement ground-breaking cost solutions in the workplace.

You’ll learn how to implement an environment that frees employees from the fear of change and empowers them to develop innovative solutions to business cost problems. You’ll discover how to create structures that will allow for problem solving and for personal expression.  And you’ll see how to transform your organization to encourage employee performance at an optimum creative level. In clear, concise prose, Johanne Edwards provides a virtual roadmap for building a work environment liberated from fear and open to originality.

Written in two parts, the book is filled with applicable Einstein quotes, personal anecdotes, charts, case studies and strategies. Helpful key points are listed at the end of each chapter, along with summaries, so the major points are always at your fingertips.  Conducting business as usual is a thing of the past. This pioneering guide can help you build a new business culture, one that fosters creative expression for a bolder, brighter future!

• Discover how to build a creative environment that frees employees from the fear of change and empowers them to help produce innovative solutions to business cost problems!
• Approach business’ high operating costs with the same kind of creative genius as Einstein in this all-in-one reference guide for today’s company leaders!